28 October, 2014 09:15


Author U’s Fall BookCamp is the place to be if you have a book that is limping along or one that is ready to birth!
How to Create Killer Book Publicity
Sells Books Far Beyond Your Launch on a Shoestring Budget

Saturday, November 15, 2015

Would you like to create killer, knock the socks off, book publicity that reaches far beyond any launch you envisioned … even on a teeny tiny shoe string budget?

You can … and you will if you attend the Fall BookCamp led by the Publicity Hound, Joan Stewart.

Your take-aways include:

– How to take the target market for your book and find them online, offline, etc. Includes contacting them (journalists, bloggers, consumers) on social media sites, pitching, follow-up.

– How to create your own media outlets and tips for building a raving fan base. Includes YouTube, podcasts, an ezine, etc.

– Email marketing. So IMPORTANT and something most authors miss! Tips for capturing the email address and what to do with it once you have it. What kinds of emails to send, even if you write fiction. Includes things like killer subject lines that get them to open the message, tricks for writing and presentation, etc.

– How to prepare a publicity campaign for your book, what to do pre-launch, during launch and afterward.

– The most important question to ask about your target market when planning a publicity campaign (it has nothing to do with you or what you’re selling).

– How to become an expert in your topic and use it to open doors that are closed to non-experts.

– How to make your website "media ready" so journalists, broadcasters and bloggers find exactly what they need without calling you.

– The all-important "extras" to offer to the media to convince them to cover you.

– Sneaky ways to increase the odds of getting your website address in news stories (these work!).

– The basics of your author media kit and why you need multiple author bios, not just one.

– How to avoid being a pain-in-the-ass who journalists end up blackballing.

– Cool tools (most of them free) to use in your book publicity campaign. (Judith was blown away when she learned about some of these.)

Hot seats in the afternoon … Joan will pre-select up to 6 attendees who will be in the Publicity Hound’s eyes … will you be a lucky one and howl with and for your book?

Joan Stewart is the Publicity Hound. With an in-depth background as a journalist, publicity coach and master of creating the best of the best in Cheat Sheets for propelling authors to the forefront of media attention, get ready for an action packed and fun day. Her website is PublicityHound.com.

Register: http://authoru.org/event/fall-bookcamp?instance_id=648

When: Saturday, November 15th Lunch and workbook included
Time: 8:30 a.m. to 4:30 p.m.
Cost: $129


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