Boulder Writers Alliance Oct 2 Program


BWA October 2 Program: Creating, Marketing, and Distributing eBooks

With traditional book publishing in flux and eBooks becoming more popular, authors have increasingly taken the publishing process into their own hands. The October 2012 BWA program will provide information on the entire process of self-publishing eBooks–from production and using common software tools, to marketing and distribution. Two speakers, Dan Logan, who is a product manager at Quark Software Inc., and David Dvorkin, self-published author and owner of an eBooks self-publishing business, will address these topics.

Dan Logan, QuarkXPress product manager at Quark Software Inc. in Denver, CO, will discuss the technology side of creating eBooks. As authors will discover, there are many differences between creating an eBook and creating a book for print. Dan will cover the criteria authors should consider as they approach laying out an eBook, as well as provide a brief overview of the types of solutions that exist. In a step-by-step demonstration, Dan will also show authors how to use the Reflow View in QuarkXPress 9 to produce eBooks for ePUB (Apple iBooks, Nook) and the Kindle. Whether starting from scratch or from content laid out for print, authors will leave with an understanding of how they can approach creating their eBooks.

David Dvorkin will talk about the online publishing platforms he uses to publish his books as print and eBook editions, including those platforms’ requirements. He will also discuss marketing and cover design.

Attend this program for a quick overview of what you need to know about self-publishing eBooks.

When: Tuesday, October 2, 2012

* 5:45 to 6:45 p.m. – Pre-meeting “Happy Hour” at the Rio Grande, 1101 Walnut Street, Boulder, CO 80302. Ask at door for BWA.
* 7:00 to 8:30 p.m. – Business meeting and program at the Boulder Public Library, Main Branch, Boulder Creek Room, 1001 Arapahoe Avenue, Boulder, Colorado, 80302.

To secure your seat, register online at

All BWA presentations are free and open to the public, unless otherwise noted.

About the Speakers:
A designer by training and a technologist by experience, Dan Logan combines talents from page layout and design to photography, animation, and interactive authoring. A long-time QuarkXPress Product Manager, Dan has drawn on design experience as a Studio Manager with projects for Wired magazine, Chronicle Books, Toyota, Sony, Samsung, and others to shape multiple releases of QuarkXPress.

Founded in Denver, Colorado in 1981, Quark Software, Inc. is a leading provider of publishing software and solutions.

David Dvorkin is the author of 23 published books, both fiction and non-fiction, plus a number of short stories and essays. Until recently, all of David’s works were published by large, traditional publishing houses. For the last two years, he has been publishing his books himself, in both eBook and print formats. He is now a strong advocate of self-publishing. A full-time writer, David and his wife, Leonore Dvorkin, are the proprietors of a full service self-publishing business that provides editing, cover creation, and technical assistance to other authors.

See for more info on the BWA.


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