Colorado Independent Publishers Association (CIPA) April Meeting


Colorado Independent Publishers Association (CIPA) Monthly Meeting is
Saturday, April 21, 8:00 a.m. – Noon at the Lone Tree Arts Center.

Here is your chance to learn unconventional marketing strategies that are

creative, honest and effective.

Guerrilla Marketing with Social Media

Guerrilla Marketing is about using time, energy, and imagination-instead of
a big budget-to get the word out about your book. Social Media supercharges

all of the weapons in your marketing arsenal, so how do you use the new
tools to drive traffic and sell books?

That’s what award-winning speaker and best-selling author Orvel Ray Wilson,
CSP, is going to show you at the April 21 CIPA meeting!

Just throwing up a Facebook page isn’t going to get your book sold. We all
know that an author needs a website. You know you need to be active on all
the social media sites, and you should be blogging at least once or twice a


What does sell books on the Internet mean?

The Internet is where bookselling is done these days. More than 70% of all
books sold today are purchased through the Internet-so that’s where you need

to be.

This program will focus on the Big Five: LinkedIn, Facebook, YouTube,
Twitter and Google+.

In this fast-moving program, you’ll learn:

– The best kind of website to set up for yourself, AND your book

– Sophisticated web cart options that make building your bookstore easy

– What are the most effective strategies for driving traffic to your

– What are RSS feeds and how do you use them effectively

– And much more

Come prepared to write your questions down and get them answered.

Stick around after Orvel Ray’s presentation, where our Associate Service
Providers will be waiting to answer questions and show you how to use all of

this valuable information in your own Guerrilla Marketing campaign.

Date & Time: Saturday, April 21, 8:00 a.m. – Noon

Location: Lone Tree Arts Center, 10075 Commons St., Lone Tree, CO
Register Now at

$15.00 CIPA Members

$30.00 Nonmembers & Guests


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