Boulder Writers Workshop: Insiders’ Track Series: Boost Your Bookstore Savvy and Sales

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“Insiders’ Track Series: Boost Your Bookstore Savvy and Sales” with Stephanie Schindhelm
and Liesl Freudenstein
Boulder Writers’ Workshop
9:30 a.m., Saturday, August 27,
2011Woody Creek Bakery & Cafe,
1207 Pearl Street, Boulder
$10 members/$15 nonmemberspreregister at http://www.meetup.com/boulderwriters

Get a leg up on your sales and promotions with this exclusive look inside the operation of one of
the top independent booksellers in the country. The Boulder Book Store’s Stephanie Schindhelm and
Liesl Freudenstein shares everything authors need to know about partnering with their local bookstore.
You’ll get insider information on how bookstores buy books: how releases are brought to their attention, how they decide what to carry and what
publishers do to encourage stores to buy and display their books. Learn how shelf space equals money and how
co-op money is used by big publishers.

You’ll also gain insight on how the Boulder Book Store makes decisions on events, including choosing them and setting them up. Authors will learn all about the consignment
program: what the ideal consignment author needs to bring to the table and how to make a consignment event successful.

About our speakers:
Stephanie Schindhelm is the marketing and promotions manager for the Boulder Book Store and
Liesl is the Boulder Book Store’s consignment coordinator.

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