Rocky Mountain Mystery Writers Invites To Dinner: Kalen Landow, Marketing/Publicity Director

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Rocky Mountain Mystery Writers of America Invites To Dinner: Kalen Landow, Marketing/Publicity Director

When: Thursday, September 9, 2010
Where: The Denver Press Club,
1330 Glenarm St., Denver, CO
Time: 7:00 p.m. dinner; 8:00 p.m. program
Cost: $20, includes colleagues, dinner and program (Cash and check only please)

Menu: Lemon Picatta Chicken – Savory chicken breasts marinated and seared with a white wine lemon caper sauce over fettuccine pasta; Chef Salad – mixed greens with garlic croutons, oven dried roma tomatoes, red onion slices, feta cheese with balsamic vinaigrette; fresh baked rolls; assorted desserts; iced tea and coffee
Adult beverages are available at the cash bar downstairs

PROGRAM: As the book publishing landscape changes quickly and radically, the topic of “promotion” is a mine field now more than ever before. What is encompassed in “book promotion”? Who is responsible for it? What are the tips and tricks for authors who have publishers? What about those authors who are going it alone? What role does social media play? How do we promote books in an increasingly crowded marketplace and a noisy media environment? Come with your questions and ideas and be prepared to leave with tools to strengthen your book promotion efforts.
Kalen Landow, a 21 year veteran of the book publishing industry, heads marketing and PR for Taylor Trade Publishing, the trade imprints of the Rowman & Littlefield Publishing Group. Prior to that, she has held positions with Chelsea Green Publishing, Ingram Book Company, Tattered Cover Bookstore, and a variety of other publishers (both freelance and in-house.) She has also served as the Executive Director of Publishers Association of the West. She is a life-long Coloradan, a social media addict, and an avid reader (mostly fiction.) For the second year in a row, she is on-track to read 100 books this year. Her autobiography (not yet started….) will be titled The Accidental Publicist and she will name names. You can find her on Twitter at @kalenski.

RSVPs ARE MANDATORY. The reservation deadline is Monday, September 6. RSVP to Becky Martinez: rebgrace50@aol.com or call 303-522-1073 No shows and anyone not cancelling their reservation 72 hours in advance will be expected to pay since RMMWA will be billed for their reservation.

(The directions to the Denver Press Club, located at 1330 Glenarm Place in Denver, are as follows: Take 1-25 to 6th Ave. east. Turn north onto Santa Fe to Colfax Ave (15th) and turn right (east). Go about 4 blocks to Glenarm, turn left (north). The Denver Press Club will be about a block and half down on the right hand side, across from the Denver Athletic Club. It’s a small stone building with an awning. Parking is available to the south, in the lot next to the Press Club, for $3. Bring singles or a credit card. You must pay the machine and then leave the ticket on your dashboard. Otherwise, there is meter parking on the street, for which you will need quarters. The Denver Press Club telephone number in the event you get lost is 303-571-5260.)

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